
Cannes Lions 2026: Why Trust, Proof and Human Ideas Beat AI Hype
The 73rd Cannes Lions ran June 22–26, 2026. Our preview flagged a new AI Craft category, tighter rules, and a bigger creator stage. Here's what actually happened.
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The 73rd Cannes Lions ran June 22–26, 2026. Our preview flagged a new AI Craft category, tighter rules, and a bigger creator stage. Here's what actually happened.

The world's top marketers are heading back to the French Riviera. But this year, something feels different. New awards, bold AI moves, and surprises are waiting on the Croisette. Here's what's really coming.