The New Indian Middle Class: How Digital India, UPI and Quick Commerce Are Changing Consumer Behaviour

India’s middle class is changing in a way that businesses, policymakers and media cannot ignore. It is no longer defined only by income, city address or job stability. The new Indian middle class is defined by access, choice & digital confidence

What is ONDC and How It Can Transform India’s E-commerce Ecosystem

ONDC is not a marketplace or a single app. It is a network protocol that connects different buyer applications, seller platforms, and logistics providers into one unified ecosystem.

How India Will Lead the World in Digital Public Infrastructure

Before Aadhaar, 35% of India's population above 15 had a bank account. By 2021, that figure had risen to 77.5% (World Findex Database). Today, Jan Dhan accounts have grown to 57.7 crore, with deposits of ₹2.94 lakh crore.