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Today, Royal Enfield's first electric motorcycle, the Flying Flea C6, goes on sale at the brand's first dedicated Flying Flea store at Jayanagar, Bengaluru. Price: Rs 2.79 lakh (ex-showroom). Deliveries begin at the end of May.
BMW has pulled slightly ahead of Mercedes-Benz in Q1CY26—but the bigger story is this: India’s luxury car market has hit a pause. With EVs gaining ground and Tier-2 cities driving new demand, the competition is getting tighter than ever.
Five upcoming launches — spanning Volkswagen, MG, Toyota, Nissan, and Mercedes-Benz — illustrate how the market is being reshaped across both mass and premium segments.
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